Publications

As the new customer master data governance leader, I had my work cut out for me. My company, like many, was composed of separate entities whose order entry systems, processes and definitions were created independently or, over time, became unique. It was my job to make sense of this. I focused on imagining what our …

The need for rapid product design, resulting from time to market pressure, is accompanied by an increasing demand for product differentiation. In order to meet these demands, firms are seeking more efficient ways to integrate consumer’s input into the product design process. [source: ACS]